
Web Optimization and Growth
I help organizations improve the performance of enterprise websites through analytics, experimentation, SEO/GEO, and product strategy.
Service Areas
Strategy and Discovery
Know your website or digital product needs to accomplish more, but you aren’t sure what or how?
SEO, GEO, and UX Audits
How can you improve your visibility in search and AI systems, and provide a great experience for your users when they reach you?
Data Audits and Training
How do you make sense of your product data and use it to make better decisions?
Operations Consulting
How do teams stay efficient, nimble, and knowledgeable in the product development process?
Case Studies

Case Study
Optimizing Acquisition Funnel
How a business-critical user journey went from under-performing to exceeding goals while improving user experience.
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Case Study
Developing Product Operations
How a business-critical user journey went from under-performing to exceeding goals while improving user experience.
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