Services
I provide a comprehensive, tailored, and flexible approach to deliver the value you need to optimize your digital products. From website audits to analytics strategy, I’m excited to speak with you about how we can apply them to your needs.
Website Audits
I analyze websites and other digital products to identify opportunities for optimization.
- Conduct comprehensive audit of SEO and GEO fundamentals, including keywords, user relevance, metadata, and technical infrastructure
- Conduct heuristic evaluations to find quick but powerful user experience improvements
- Optimize critical user journeys and calls to action (CTAs)
- Identify and fix accessibility issues in compliance with WCAG guidelines
Data Audits and Training
I help teams make sense of their data and use it to drive product improvements.
- Audit and configure your Google Analytics, Adobe Analytics, and other tools to ensure they are capturing the data you need
- Define measurable goals, including KPIs and OKRs, and how they will be measured
- Provide ongoing technical support and training to build internal analytics capacity
Strategy and Discovery
I work with internal leadership and product teams to develop product direction and measure outcomes.
- Set and prioritize product roadmap or backlog
- Define product OKRs and KPIs and how they will be measured
- Clarify business and user needs through interviews, surveys, and analytics
- Identify hidden product opportunities to create business and user value
- Define a product’s unique market positioning
Operations Consulting
I help teams improve delivery and project management in environments where needs and priorities can change quickly.
- Develop internal documentation and knowledge management practices
- Improve team operating rhythms and meeting cadences
- Audit internal product platform(s) to identify areas for improved governance, organization, and efficiency
- Provide ongoing support and training to build internal analytics capacity
Let’s Talk
Whether you’re defining a roadmap, improving an existing product, or looking for an outside perspective, I’d love to hear about your goals.