I’ve been thinking about how to make digital products better for a long time — about 17 years, in fact — and have learned one thing above all else: websites that solve real user problems will succeed, and those that don’t will fail.

That’s where I can help. Through rigorous strategy setting, user discovery, market research, and experience optimization, we can ensure that your product is solving real problems for real people and driving real results.

Which products? Websites, learning management systems, knowledge management systems, and even documents are tools that can be optimized to further organizational goals by serving users. Whether you are trying to pin down product/market fit for your software, improve an online training program that isn’t changing behavior, or drive growth through search engine and AI visibility, I’ll help you look at the problem like a product manager and identify solutions that drive measurable results.